India Yamaha Motor Launches the First Ever Female Riding Training Program in India

Adds a new colour to the vibrant range of RAY scooters

India Yamaha Motor launched India’s first Yamaha Female Riding Training Program (YFRT) on January 4, 2013 in Chennai. The company also added a brand new colour - white to its already existing range of RAY scooters. Those present at the ceremony were: Masaki Asano, Deputy MD; Roy Kurian, National Business Head of India Yamaha Motor; and Ms Deepika Padukone, Bollywood actress & brand ambassador for Yamaha scooters.

The company has developed and launched the Yamaha Female Riding Training Program for female customers who have a concern to ride a scooter or want to obtain a riding license. The company plans to conduct the YFRT program in various cities across India for women who feel the need to be trained on riding a 2-wheeler.

Speaking on the occasion, Masaki Asano, said, “The year 2012 has been an exceptional year for us as we were able to launch our first scooter ‘Ray’. Our core target audience for Ray-the young urban Indian women have responded to the Ray positively thereby manifesting their faith in the ‘Yamaha DNA’. The Yamaha Ray was launched keeping in mind the young urban women who are looking for a stylish yet comfortable ride. There are however many women in the country who do not have the proper riding training or expertise required to ride a two wheeler. With the Yamaha Female Riding Training Program, we want to provide training to many such young women who want to experience the joys of riding a scooter.”

Post the RAY’s launch, the company has undertaken a number of activities in order to attract its target customers and influence sales. The company has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program.

 

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