Honda s New Entry Sedan Model Named as "AMAZE"

AMAZE will be Honda s first Diesel car in India

Asian Honda Motor Co. Ltd unveiled the name of its new entry sedan model that utilises the platform of Brio, Honda s strategicmodel forAsia. The new entry sedan will be called the AMAZE, and will be launched in Thailand and India.

The details of the model will be announced in next financial year 2013-14 in India. Honda plans to introduce this model to accommodate the diversifying needs of customers in automobile markets in Asia, where competition is intensifying. The model will be equipped with a gasoline engine in Thailand. In India, the Honda Amaze will be available with a petrol engine and a newly-developed diesel engine and will be positioned in the entry level sedan segment for the Indian market.

These models will be introduced to the market at affordable prices realised by increasing cost competitiveness through local sourcing and production. The contemporary style of Amaze seeks to entice customers with its amazingly spacious interior yet compact exteriors, which was designed while further advancing the Honda M/M (man maximum, machine minimum) concept. The car offers amazing power delivery yet with class leading fuel efficiency, while sustaining core Honda values to appeal to the growing base of middle class customers aspiring to own a Honda sedan.

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