Toyota Kirloskar Motor Takes Hybrid Craft Campaign to School Students in Hyderabad

 

Toyota Kirloskar Motor Pvt Ltd (TKM) initiated its Hybrid Craft Campaign for the students of Glendale Academy International in Hyderabad on November 27.

Targeted at school students in metros between the age group of 12 to 14, the Hybrid Craft Campaign is a unique and interactive way for students to understand hybrid technology and its benefits to the environment.

Started as a pilot project at the Canadian International School in Bangalore last year, the Hybrid Craft Project has been very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized to pollution and its ill effects.

Commenting on Toyota s educational initiative on Hybrid Technology, Sandeep Singh, Deputy MD, Sales & Mktg, TKM, said, To emphasise Toyota s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel. Here, we would also like to extend our gratitude to Glendale Academy International, Hyderabad, who have given us a platform to educate their students about this future technology.

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