Audi India Forays into Pre-Owned Car Business, Launches Audi Approved: Plus Program

Audi, the German luxury car manufacturer, launched on December 5, 2012 its Audi Approved: plus program in line with global standards to cater to the demand of pre-owned Audi cars. With rising incomes and growing aspirations, demand for pre-owned Audi cars has also witnessed a significant increase in the recent past. Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and own the sportiness, sophistication and progressiveness that Audi vehicles stand for, said Michael Perschke, Head, Audi India.
The program boasts of having more than 110 checkpoints so that every minute detail of the car and purchase can be looked into. Moreover, with a wide range of cars, the program will enable customers to find and finally own their dream Audi. The program will be introduced at 8 dealerships initially and then gradually be made available at entire dealer network across India.


By March 2013, all three NCR dealerships will offer dedicated Approved Plus facilities. To ensure that the program meets international standards and is at par with Audi s global image, we are investing in a full blown internal program comprising of guidelines, training resources, tracking customer satisfaction and reviews, added Perschke.

Audi Opens New State-of-the-Art Service Facility in Delhi West

In another development, Audi inaugurated its state-of-theart service facility in DelhiWest first facility with integrated approved plus concept, on December 5. This is the third facility for the brand with the four rings in Delhi/NCR. The facility was inaugurated by Michael Perschke and Tarun Kapoor, MD, Audi Delhi West (Sterling Vehicle & General Sales Pvt Ltd).

Spread over an area of approximately 50,000 square feet with a total of 28 bays, housing service and body shop facilities, the new Audi service facility in Delhi West at 19, Shivaji Marg, Main Najafgarh Road, Moti Nagar has the capacity to service 30 cars per day and an additional capacity of 9 bays for accidental care. The technicians, trained by Audi, ensure the proper use of approved repair equipment, tools and technologies to meet Audi standards.

The service facility meets Audi s standards of technology and workmanship. It is equipped with the latest tools and sophisticated equipment, imported from various parts of the world. This is the first Audi workshop which houses an Automated Suspension and Brake tester in India.

Audi Delhi West workshop is also the first facility that integrates the newly launched approved plus concept with dedicated 4 car display area.

Speaking on the occasion, Tarun Kapoor said, It has been an absolute privilege and honour to be associated with Audi in India. Taking this association forward, I am delighted to offer after-sales service to customers at this new facility, which is at par with global parameters. This facility, which is located in the heart of Delhi, not only offers our customers convenience in terms of location but also timeliness since, we will be able to service 30 cars per day.

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