Mahindra Xylo s Online Community Crosses 1-million Fans on Facebook

Mahindra & Mahindra Ltd has announced that the Xylo, one of India s most popular MPVs, has crossed the significant milestone of 1-million fans on Facebook. This makes the Xylo, the 2nd brand in the Mahindra automotive stable, apart from Scorpio, to cross this 1-million fan base mark on Facebook. Speaking on this milestone, Vivek Nayer, CMO, Mahindra & Mahindra Ltd, said, With 1-million people endorsing the Xylo on Facebook, this is indeed a recognition that we are proud of. Today, the Xylo is one of the most admired brands in the Indian automobile industry, as is clear from the recognition provided by fans and critics alike as well as the 1- lakh plus vehicles on Indian roads .

The Mahindra Xylo page on Facebook is a forum for Xylo owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post photographs and videos of their Xylo in action, get product updates, offerings and previews on the latest happenings on the brand and enables them to participate in several exciting contests regularly.

The Xylo is also strongly represented by its customers in the virtual world: From thriving Xylo communities on the web to Xylo owners exchanging notes and sharing online travelogues on blogs and various other fora.