Ford Figo Aspire Launched

 Ford Figo Aspire, a compact sub-4-metre sedan version of Figo went on sale in India with its launch on August 12, at a compelling price starting from Rs. 4,89.990, Ex-Showroom, Delhi.

"Ford Figo Aspire breaks all stereotypes and proves that a compact sedan can also have the best of everything – be it stunning design, smart technology, advanced safety and impressive fuel efficiency," said Nigel Harris, President and MD, Ford India. "Drawing on our global product development capabilities, we're proud to have created a car that truly raises the bar in the segment and gives consumers a chance to own what they truly deserve."

Safety redefined

Designed from the ground up to protect occupants in the event of a collision, Figo Aspire features a robust passenger cage created from high-strength steel and dual front airbags as standard across the range. Figo Aspire is the first sub-four-metre sedan car in India equipped with up to six airbags – including side and curtain airbags.

If the vehicle experiences a serious collision, Emergency Assistance uses SYNC and a Bluetooth-paired phone to automatically call emergency responders and provide information about the vehicle and location.

Smart technology

Reflecting the growing need for consumers to stay connected, the Figo Aspire introduces exceptional smart technologies for the first time in a compact sedan that help customers integrate their car more easily into their digital lives.

MyFord Dock, a first-in-class feature, offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system.

Consumers looking for even greater technological integration can choose a Figo Aspire equipped with SYNC with AppLink, Ford’s in-car connectivity system, which allows to control their phone, music and apps hands-free using voice commands.

Figo Aspire features Ford’s MyKey technology that lets owners program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.

Elegant and efficient design

A bold trapezoidal grille and elongated headlamps give the Figo Aspire a sporty presence on the road. Chrome highlights and fine details in the headlight design also add an unmistakably premium.

Intelligent Interior

Figo Aspire boasts of comfortable leather seats with adjustable headrests. With the longest wheel base in the segment, the car offers class-leading legroom.

Fun-to-drive spirit

Available in 4 trim levels - Ambiente, Trend, Titanium and Titanium+, Figo Aspire is offered in two engine options in manual transmission - a new and improved 1.2-litre Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.2 Km/L and a 1.5-litre TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.8 Km/L.

For those looking for the sophisticated refinement of an Automatic Transmission, Figo Aspire will come with a six-speed PowerShift Automatic Transmission paired with a 1.5L TiVCT petrol engine, offering a peak power of 112 PS and a fuel economy of 17.2 Km/L. The advanced dual-clutch system is backed by a 10-year or 100,000 km warranty.

This unmatched performance of Figo Aspire is made possible by Electronic Power Assisted Steering (EPAS), which provides light steering effort at low speeds – for parking and in-city manoeuvring – and heavier, more precise feel at high speeds for greater stability and confidence on highways. 


Figo Aspire is available in 7 colours - Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.




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