Tata Motors Launches an Array of Prima LX Trucks

Tata Motors launched an array of Heavy Commercial Vehicles from its Prima LX range on March 6, 2014

Prima LX range of Heavy Trucks

The prima LX range of trucks has different combinations of drivelines & load bodies and seeks to optimise business profitability across a wide range of applications.

Speaking on the occasion, Ravi Pisharody, ED - CVBU, Tata Motors, said, "We revolutionized the Indian trucking landscape with the launch of brand Prima in 2008. The Prima LX range is a world-class offering adapted for Indian conditions, redefining customer experience, built to global standards with an ideal blend of technology and economy.”

Prima LX range of cargo trucks

The Prima LX 4928.S comes with the high performance 267 hp Cummins ISBe 6.7 engine, Tata G1150 9-Speed gearbox, world-class Prima cabin with optional AC, mechanically suspended seats, etc. The Prima LX 4928.S is offered in both Single Reduction Tandem axles (SRT) or Hub Reduction Tandem axles (HRT) options. While the SRT variant is designed for performance sensitive customers using the vehicle for rated load and highway applications, the HRT variant is designed to cater to customers with high torque requirements combined with the requirement for higher ground clearance.

The Prima LX 4028.S brings the power, performance and features, including the optional AC, of the Prima LX 4928.S to the 40 tonne prime mover segment, while optimizing the total ownership costs for this segment. This product also comes with the option of SR and HR tandem axles. 

The Prima LX 2523.T and Prima LX 3123.T are the first multi-axle trucks in India to get the Prima LX cabin, which gives the driver  benchmark levels of visibility, safety and driving comfort, including the 4-point suspension, mechanically suspended seats, optional AC and wide bunks.

The Prima LX 2523.T is a three-axle truck with a GVW of 25 tonnes, and the Prima LX 3123.T is a four-axle truck with a GVW of 31 tonnes with twin steerable axles. Both come with a high performance Cummins ISBe 5.9 common rail engine generating 230 hp. This engine is derived from India's popular Commercial Vehicle engine, the Cummins 6BT, sharing the platforms and most components.

Both models use Eaton's ES-9106A DD gearboxes, providing familiarity and reliability to the customers. The driveline upgrade also includes the heavy duty Tata RA 110 rear-axle for high performance and reliability.

Prima LX range of tippers

The new Prima LX range consists of tippers from 25 tonnes to 31 tonnes and power nodes from 230hp to 280hp.

The Prima LX range of tippers, rugged and heavy duty, is powered by a Cummins ISBe electronic engine with common rail injection system that delivers best-in-class fuel efficiency. Fitted with Tata G 1150 9-speed gearbox, these vehicles are also coupled with heavy duty RA109 rear axle & a larger 430 mm diameter organic clutch.

This range also features engine diagnostic systems & monitoring of running parameters which help in efficient operations and enhanced vehicle uptime. The Prima LX world class cabin comes with a 4-point suspension for reduced noise and vibration levels, high level of safety and an optional AC that adds to the comfort of the driver.

Additionally, all Tata Motors' trucks are supported by the "Power of 5", a set of innovative services, namely:

Tata Alert - Tata Alert is a highway assistance programme for M&HCVs, available across all national highways. Through 'Tata Alert', drivers will receive on-site breakdown assistance within 4 hours of dialling a toll-free helpline number (1800-209-7979). 

Tata FleetMan - Combining the power of modern-day technology like SMS, emails and remote unit management, Tata FleetMan offers greater operation control, leading to faster processes and higher productivity for customers.

Triple Benefit Insurance - Designed specifically to minimize the financial impact to customers, the 'Triple Benefit Insurance' insures peace of mind, to the extent of full protection against loss of time & income, due to accidents. 

Tata Motors 4-year warranty - Tata Motors now extends an unbeatable warranty of 4-years, on its entire range of medium & heavy trucks with GVW of 16 tonnes and higher as against 25 tonnes and higher earlier.

Extended Service Interval - To ensure that a vehicle stays on the road for maximum time and, thereby, increases the operators’ profitability, Tata Motors has extended service intervals for its entire range of M&HCVs, enabling savings of Rs. 30,000 over 4 years.




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