Mercedes-Benz India Launches ‘My Mercedes’

Pursuing its ‘Year of Offensive’ strategy, Mercedes-Benz India launched ‘My Mercedes’ initiatives on October 17. ‘My Mercedes’ combines some of the industry’s best initiatives and service products, which aim at enhancing the overall customers’ ownership experience while maintaining minimal cost of ownership. 

Mercedes-Benz India also inaugurated its largest state-of-the-art worksshop in North India, that of T&T Motors Gurgaon. The service facility was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Devdutta Chandavarkar, Vice President, After-Sales, Mercedes-Benz India and Vidur Talwar, MD, T&T Motors. 

Eberhard Kern, MD & CEO Mercedes-Benz India commenting on this initiative, said, “Mercedes-Benz India is committed to a superlative Service and After-Sales programs to provide our valued customers a fascinating experience of owning the ‘Three Pointed Star’. ‘My Mercedes’ combines some of the most innovative After-Sales initiatives like launching a National Remote Diagnostic Centre, reinvigorating the 24-hour On-Road Assistance with the addition of a fleet of 20 B-Class service support vehicles and also launching Mercedes-Benz Online Service Booking even through smart phones and tablets using scanned QR codes, which is again an industry first. Additionally, comprehensive service packages like the Star Care, Star Care+ and Star Ease will provide an absolute hassle free experience of owning a Mercedes-Benz vehicle.”

Eberhard Kern further elaborated, “Premium After-Sales service is the key differentiator while investing on a luxury vehicle. We value our commitment for our customers and going forward the industry best standards set by Mercedes-Benz will create a new benchmark to take a lead. The new state-of-the-art service facility of T&T Motors has been designed and created to provide similar fascinating ‘Mercedes-Benz experience’ for the customers. In 2013, our team aims to service/repair more than 100,000 Mercedes-Benz cars across India.” 

Vidur Talwar commented on the inauguration: “Luxury car purchase is undergoing transformation in India. The customer today is mature and demands top-notch servicing standard. This service facility of T&T Motors is yet another step towards our endeavor to provide the customers an unparalleled servicing standard that reflects Mercedes-Benz’s philosophy of Best or Nothing. T&T Motors’ strength has been in constant investing in three key areas of infrastructure, technology and human skills. This brand new service facility is an embodiment of this strength.” 

The T&T service facility will be taking care of all the servicing requirements of the customers of Delhi, NCR and Haryana and also those from other neighbouring cities, under single roof. The service facility will provide round-the-clock support in Service, General Repairs, Body Repairs, Paint Job, Wheel Alignment, Wheel Balancing, Tyre Change, Car Wash, Polishing and gamut of other servicing requirements. 

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