Automobili Lamborghini Expands India Footprint

 

Italian super-luxury sports car maker Automobili Lamborghini officially unveiled its new dealership in India with Lamborghini Delhi on September 23. The new showroom was inaugurated at a special ceremony by Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA. 

Lamborghini Delhi, located at Mathura Road, is the brand’s second dealership in India and spread over an area of 4,000 sq ft. To complete the brand experience, this state-of-the-art dealership embodies all the brand attributes of Lamborghini: A magnificent showroom, a luxurious customer lounge and highly specialised staff. 

The Northern region in India comprises higher density of High Networth Individuals (HNI) than rest of India. Therefore, this region holds the key as the density of luxury sports car sales is highest in this region. Lamborghini Delhi is part of a broader plan to strengthen the brand’s sales network in the National Capital, which is a strategically important market for Lamborghini in India. 

Speaking on the occassion, Stephan Winkelmann, President and CEO of Automobili Lamborghini said, “Recognising the country’s potential, Lamborghini was the first super-luxury sports car brand to establish itself in India. India is an important market for us. Hence, we are looking at expanding our network and look forward to continuing our success and commitment in India.” 

The new dealership will offer the entire range of Lamborghini products. Lamborghini currently has two model ranges in India - the Gallardo and the Aventador line-up. The Lamborghini Aventador line-up includes the Aventador Roadster LP 700 4 and Aventador LP700 4, while the Lamborghini Gallardo line-up includes the Gallardo Coupe, Gallardo Spyder, Gallardo Superleggera, Gallardo LP 560 4 and Gallardo LP 570 4 Edizione Tecnica. 

The Lamborghini Gallardo is currently the most successful model in India. The company has sold as many as 90 Lamborghinis in the country till date, a third of which were sold in the past two years.

 

 

 

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