Suzuki Adopts‘Apna Suzuki, Apna Way of Life’’ Campaign

Suzuki Motorcycle India Private Limited (SMIPL) unveiled on August 13 an integrated brand campaign 'Apna Suzuki, Apna Way of Life' in a significant step towards building a strong image for the brand.

Apna Way of Life is a philosophy that Suzuki two-wheelers has adopted in India. It is based on Suzuki’s global philosophy of Suzuki’s Way of Life.  In India, Suzuki two-wheelers is presenting the global philosophy with a touch of Indian-ness. This campaign intends through the storyline to associate the brand with celebrations and togetherness that underpin the Indian way of life.

The Apna Suzuki, Apna Way of Life campaign kicks off with a television commercial featuring actor Salman Khan and directed by Rohan Sippy. Suzuki showcases its core strength of technology in its wide-ranging product portfolio and how Suzuki two-wheelers are an inescapable part of our lives.

 

Suzuki has also launched a website – www.apnawayoflife.com – as well as taken the campaign to social media sites Facebook and Twitter. The Apna Suzuki, Apna Way of Life campaign will be supported by print, radio and digital media.

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