As the unchallenged market leader with a overwhelming 50% market share in the Indian automatic scooter segment, Honda Motorcycle & Scooter India Pvt Ltd (HMSI) launched its first 110cc personal compact scooter offering - ACTIVA-I at New Delhi on June 12.   

The Indian automatic scooter segment can be divided in 3 broad categories – Moto Scooter, Family Scooter and Personal Compact Scooter. Till date, Honda was present in only first 2 categories and with the new ACTIVA-I, Honda has now entered the personal compact category, which contributes almost 25% of automatic scooter sales in India.

Talking about Honda’s strategic direction, Keita Muramatsu, President & CEO, HMSI said “The automatic scooter segment’s contribution to overall 2-Wheeler sales in India has grown exponentially from 14% in 2009-10 to 21% today – indicating the robust demand in this segment. Propelled by the new 3rd plant near Bangalore which takes Honda’s overall capacity to 46 lakh units in FY’13-14, Honda is now ready to excite Customers with speed. Honda’s entry into personal compact segment with ACTIVA-I, is its next strategic step towards reinforcing its market leadership.”

ACTIVA-I, Honda’s first ever “Light weight personal compact” automatic scooter, and it is the ultimate answer to every young professional’s daily commuting needs as they get “Ready to Fly” on ACTIVA-I and express their own independence in life.

ACTIVA-I has been specially developed for comfort and convenience. Its list of exclusive features includes – Combi Brake System (which reduces braking distance by 24% compared to conventional brakes), tubeless tyres, maintenance-free battery, viscous air filter, comfortable seating posture and maximum storage space of 18 litres. The compact and lean design is easy to handle in traffic by both male and female riders. At 103 kg, its lightweight design ensures fatigue free ride & ease of parking for female riders and high ground clearance of 165mm guarantees joyful riding.

In the looks department too, ACTIVA-I is sure to win hearts with its subtle yet attractive unisex style. The stylish indicators, appealing front headlight, chiselled muffler and catchy tail light are in complete synergy with the overall smoothness of looks. The vibrant instrument panel provides all information to rider in a glance. The wide front panel marries rider protection with good aesthetics, while the specially designed ergonomic grab rail ensures that rider can put the scooter on stand with 15% less force.

On the performance front, Honda’s technologically advanced 109cc 4-stroke air-cooled engine comes with the revolutionary Honda Eco Technology (HET). HET successfully combines improved combustion, reduced friction and optimized transmission leading to Dream Mileage of 60 Kmpl.

ACTIVA-I gives  net power of 5.83 kW (8 BHP), superb torque output of 8.74 Nm @ 5,500 RPM for better pickup and effortless riding with higher initial and overtaking acceleration.

ACTIVA-I is available in 4 stunning colours – Beige Metallic, Pearl Sunbeam White, Alpha Red Metallic and Purple Metallic.

ACTIVA-I comes at an attractive price of Rs. 44,200 (Ex-showroom, Delhi).






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