Maruti Suzuki Connects to Customers with “Beat The Heat” Campaign

Maruti Suzuki India Ltd (MSIL) organised a first of its kind “Beat The Heat” campaign at its 3,000 service workshops across India. Through the campaign the company offered a range of services including free checking of air-conditioner, free top wash, TrueValue evaluation and exchange. The camps were held on 25th and 26th May 2013 across the country. 

In “Beat The Heat” free check-up camps, trained Maruti Suzuki service team checked air conditioning system in Maruti Suzuki vehicles and also suggested remedial measures, as required, to achieve optimum performance and comfort level.

Speaking on this initiative, Mayank Pareek, COO - Marketing and Sales, Maruti Suzuki, said, “At this time, with summer at its peak, customers obviously want air-conditioning in their cars to deliver top performance. We want to address this for as many customers as we can, as soon as possible. We are, therefore, using the entire national service network of Maruti Suzuki to service customers over a single weekend. It is also our way to sensitize customers about regular maintenance at Maruti Suzuki network, for a comfortable and satisfying use of our cars.” 

Speaking on values that make Maruti Suzuki cars the bestsellers across customer and product segment, Pareek said, “In the last 3 decades, customers have highly valued the cost of ownership, service and maintenance of Maruti Suzuki range of cars. We will continue with our resolve to bring best value to our customers in terms of total ownership experience. We thank our customers for their continued trust and for ranking Maruti Suzuki as No. 1 in “Customer Satisfaction every year, for last 13 consecutive years.” 

Additional services at “Beat The Heat” camps included new vehicle test drive, extended warranty and range of genuine accessory options.

Maruti Suzuki has the country’s largest customer service network with state-of-the-art facilities spanning over 3,000 service workshops in 1,400 cities across India. Over 80,000 service engineers and technicians of the Maruti Suzuki service network attend 13 lakh vehicles every month.

 

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