Audi India Drives into Bhubaneswar

Audi, the German luxury car manufacturer, inaugurated its first world-class showroom - Audi Bhubaneswar on May 24. Inauguration of the showroom was done by Michael Perschke, Head, Audi India; Devjyoti Patnaik, MD, Audi Bhubaneswar (Jyote Premier Pvt Ltd); and Indian Bollywood actor, Ms Lara Dutta. The entire Audi India model range will be available for sale in this new dealership.

“We have achieved stellar sales performance in FY 2012-13 and in the first quarter of 2013 and became the No.1 luxury car brand in India. Our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position,” said Michael Perschke, Head, Audi India. 

Located in a landmark building of Bhubaneswar called the Utkal Signature, Audi Bhubaneswar is spread over a total area of 11,500 sq ft making it the largest luxury car showroom in the state of Orissa. Audi Bhubaneswar has a honeycomb aluminum facade on the exterior. With a display area that can accommodate 14 Audi cars, the showroom will display the entire model range of Audi cars available in India. Furthermore, Audi Bhubaneswar will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

“Each Audi dealership is not only a central retail outlet but also an expression of world-class promise to the brand enthusiasts and customers. Audi Bhubaneswar is at par with the showrooms we have in Munich and London in regards of standards, quality and site. The brand has set very high standards in service quality and customer care in the country. By the end of 2013, we will have at least 34 dealers pan-India, with plans for new dealerships in markets like Vadodara and Noida among others. It is important for us to be present wherever our customer is,” added Michael Perschke.

“It is a matter of great pride for us to be appointed as an Audi dealer and associate with a winner brand like Audi. The opening of this new showroom in Bhubaneswar marks the beginning of a longstanding association with Audi. Jyote Premier has been associated with automobiles since 1996 and we will ensure that the customers are provided with a distinct luxury experience that the brand with the four rings is known for globally.” said Devjyoti Patnaik.

Audi Bhubaneswar will also manage the exclusive Audi service facility in the next 5 months, which would be located behind the showroom on NH-5, Cuttack–Bhubaneswar Highway, Orissa. This facility would be spread over an area of 14,500 sq ft and will have a capacity to service 15 cars per day in a single shift on a total of 9 bays along with body shop and paint shop. The technicians at the facility are trained to ensure world-class services to the customers.

Audi India zoomed past competition, taking ace position amongst German luxury car makers. Displaying stellar performance, Audi India continued to move ahead on its growth path in 2013 recording a sale of 770 units in April 2013 – a year-on-year growth of 37% over the same period last year (562 units: April 2012). The company registered a 19.6% growth YTD with sales of 3386 units from January to April 2013 (2,831 units: Jan-Apr 2012).

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centers. The company opened new showrooms in Mumbai South and Lucknow earlier this year. Last year also saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Vadodara among others.




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