Tata Motors Program to Upgrade Skills of its 25,000 Dealer Technicians


Tata Motors has created a forum, bringing together about 25,000 technicians, spread across the company's 1,300 commercial vehicle dealerships and authorised service stations, to upgrade their skills.

Speaking on the occasion, Ravi Pisharody, Executive Director, CVBU, Tata Motors, said, "Tata Motors trucks incorporate the latest technologies, which can only be handled by trained technicians. As the industry grows and transforms, it is imperative that the service aspect evolves correspondingly. To focus on this critical area, TECHFEST brings together technicians of Tata Motors service network to upgrade their capabilities."

Through TECHFEST, Tata Motors aims to promote a mutual understanding between Tata Motors and dealer service technicians, allowing them to learn the latest in service technologies, at the same time understanding their training needs, ensuring the highest levels of service quality and delivery. The first edition of TECHFEST was based on aggregate identification and specification, lubricants, vehicle electrical's, safety and trouble-shooting.

The 5-stage competition is based on technical and theory tests, which analyses the quality of technicians. Through these evaluation processes, Tata Motors has been able to design and develop advanced training modules, to upgrade technical skills and usage of specialised tools, also rewarding and recognising best talent, and thereby creating healthy competition among channel partners.

Tata Motors has been in the Indian CV space for over 60 years. Over this period, Tata Motors have developed a very deep understanding of the Indian market, with the widest portfolio of commercial vehicles. Besides products, Tata Motors has developed a host of innovative service offerings like Tata Alert and the 4-year standard warranty, for its medium and heavy commercial vehicle range, complementing its wide service network of over 1,300 touchpoints, delivering maximum value for its customers at the lowest cost.

Tata Motors Launches PRIMA Range of Trucks in Sri Lanka

Tata Motors along with its partner, Diesel & Motor Engineering PLC, ushered in a new era in the Sri Lankan auto industry with the launch of the Tata PRIMA range of commercial vehicles. The Tata Prima range is the most technologically advanced offering in the Medium and Heavy Commercial Vehicles segment, from Tata Motors. The models introduced in Sri Lanka are: Tata PRIMA 4023 LX (4X2), Tata PRIMA 4923 LX (6X4), Tata PRIMA 4028 (4X2), Tata PRIMA 4938 (6X4), Tata PRIMA 4038 (4X2) and Tata PRIMA 4928 (6X4), which are primarily targeted at container movement, cement transportation & the gas logistics across the island. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in Sri Lanka and match the best in the world in performance.

According to Ravi Pisharody, "The Tata PRIMA range is an output of collaboration across the Tata Motors family, supplemented by inputs from partners across the world. The revamped infrastructure in Sri Lanka makes it possible for transporters to reap the benefit of Tata PRIMA trucks with higher power, speed and carrying capacity. This new range from Tata Motors will meet the changing needs in the Sri Lankan market."

The launch coincides with the tranformation, which is taking place in Sri lanka as reflected in the revamped infrastructure of world-class ports, expressways & new economic hubs being developed. Tata PRIMA range comprises Tractor-trailers, Tippers, and Special Application vehicles which can meet varied end user requirements.

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