Mercedes-Benz India’s StarDrive Experience 2013


Following the overwhelming response received for “StarDrive Experience” conducted across the country for the last three years, Mercedes-Benz India on April 13 flagged off its signature experiential marketing program at Nashik. This exciting driving extravaganza now in its fourth year, offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. 

This exclusive drive experience puts to test the power and performance of the Mercedes-Benz product range, with the likes of the dynamic off-roaders; the ML-Class and the GL-Class and the flagship sedans, the C-Class and E-Class. This provides an opportunity to the prospective and discerning customers of Mercedes-Benz, an understanding of the handling of critical road situations in a very safe and controlled environment. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants can experience the tangible benefits of world-class safety technologies during the driving program. Also on display will be Mercedes-Benz’s new B-Class, the scintillating sports car SLK-Class and the beautiful E-Class cabriolet.

The fourth edition of the StarDrive Experience 2013, starting with Nashik, will travel across the country including Ahmedabad, Gurgaon, Hyderabad, Calicut, Pune, Mumbai and some more cities. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is organised by Mercedes-Benz India in association with Daimler Financial Services and Mobil 1.




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