Audi Announces Price Increase on its Model Range in India

Audi announced the increase in prices of its model range available in India, on Dec. 27, 2012. The price increase would range between INR 59,000 to INR 369,000 (Ex-showroom, Delhi) across the model range from Jan. 1, 2013.

“As we have stated earlier, the overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of our entire model range. However, we are offering our customers customized and innovative finance options from Audi Finance, which will make their purchase more attractive,” said Michael Perschke, Head, Audi India.

“In spite of the challenges, Audi is the growth driver of the luxury car market in India. Our company is also growing from strength to strength with 24 dealerships - the most recent one being Audi Ahmedabad. We have already surpassed the 2012 sales target of 8,000 units even before the year comes to an end,” added Perschke.

 

 

 

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