Mercedes-Benz India Inaugurates India’s Largest Luxury Car Showroom, of T&T Motors

Mercedes-Benz India inaugurated India’s largest luxury car showroom at South Delhi on 18th January 2012. This Flagship Store by T&T Motors is spread over 60,000 sq ft area, and is the largest luxury car dealership in the country by any luxury car manufacturer. The Flagship Store was inaugurated by Eberhard Kern, MD & CEO, Mercedes-Benz India; Ravi Talwar, Chairman, T&T Motors; and Vidur Talwar, MD, T&T Motors. 

Eberhard Kern, MD and CEO, Mercedes-Benz India: “Mercedes-Benz’s driving force has been the quest for defining newer benchmarks for the luxury car segment in India, together with the commitment to create fascination and unparalleled levels of luxury for our discerning customers. The inauguration of the Flagship Store is a testimony to this fact. It personifies brand Mercedes. This Flagship Store is the largest luxury car showroom in India today, and underlines our passion and deep commitment in giving the ‘Best or Nothing’ experience to the customers.”

Mercedes-Benz Flagship Store is spread over a total area of 60,000 sq ft., strategically located on the emerging auto hub of Delhi NCR at Mathura Road and is well-connected to the upmarket areas of the city. The flagship store has been created with an investment of Rs. 70 crores. The Flagship Store has been conceptualized and created in a manner, which will provide a fascinating ‘Mercedes-Benz experience’ to the customers. Providing an exclusive car buying experience, the numerous facilities at the new Flagship Store includes an exclusive plush customer lounge, Café-Mercedes, along with the display of the full range of the exotic Mercedes-Benz cars, including the performance cars and powerful AMG range of cars. The Flagship Store has a team of about 90 committed, qualified and hand-picked personnel, who will take care of the requirements of the customers, making the vehicle purchase experience for the customer, a truly delightful one. The Flagship Store also has an exclusive facility dedicated to Mercedes-Benz’s Pre-Owned car business, Proven Exclusivity.  

Remaining confident of its robust growth, Mercedes-Benz India will further strategically expand its footprint in the dynamic Indian market. The company inaugurated 6 new touch-points in Tier-II & Tier-III cities in 2012. The inauguration of the Flagship Store is yet another step from Mercedes-Benz India towards creating elements of fascination through its various avant-garde events and engagements for its customers and brand enthusiasts.

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