FADA s AGM and Council Meeting

3-hour Session on Automobile Dealership Business Excellence Model

On the preceding day, i.e. on 4th October 2012, as a part of its ongoing leadership development & effective dealership management programme, FADAorganised a 3-hour Session on Dealership Business Excellence Model. The session was conducted by M V S Prasad, Founder & CEO, Prashaste Education & Management Consultancy based in Bangalore. Prasad has nearly 30 years of corporate experience in general management , f inance, accounts, operations, audit & administration across sectors including hospitality, FMCG, auto manufacturing, auto distribution and auto retailing. In his illustrious career, he has donned the roles of CFO, CEO, Professor, Trainer & Entrepreneur.

This was the 7th programme in the series of such programmes being organised by FADA all over India to suitably equip automobile dealers to stand up to the fast changing dynamics of auto retail.

The objective of the Session was to familiarise the participants with the rapidly changing dynamics of the auto retail landscape. The session focussed on 3 key aspects of automobile dealership business and helping the dealer principals in improving their performance outcomes.

A. CHANGE MANAGEMENT

In the last decade, the auto industry has witnessed a dramatic transformation from being a manufacturer s haven to a customer s delight. Given the high investments, dwindling margins, fierce internal and external competition, high employee attrition, rising costs, inadequate channel interface and ever increasing customer demands, dealers ought to change their outlook and shift from the traditional style of management to corporatize and transform their dealerships into process-driven and customer-focused entities.

B. BUSINESS DRIVERS:

Dealers need to identify the key business drivers and focus on critical performance parameters to keep the dealership progressive, productive and profitable.

C. PERFORMANCE PLANNING, TRACKING & REVIEW:

Scientific setting of targets with an activity based achievement plan, systematic tracking & effective review of performance outcomes enable the dealers to correct and improve business outcomes in Volumes, Market Share, Revenues, Operating Margins, Working Capital, Employee Productivity, Customer Acquisition, and Customer Retention

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