Ford Mustang Launched at Rs. 65 Lakh

Synopsis

 

Priced at INR 65 Lakh, Ford brings iconic Mustang to India for the first time in its 52 year history; Bookings to commence in Delhi & Mumbai in the first phase

 

The new Ford Mustang is armed with Ford's renowned 5.0-litre V8 petrol engine paired to a six-speed automatic transmission delivering 401 PS of power

 Ford Mustang is the world's bestselling sports coupe*; Customer demand for iconic pony car continues to rise globally

 Sporting a sleek design, and innovative technologies, the new Ford Mustang epitomizes the passion and fun-of-driving inherent in all Ford vehicles

 Like all Fords, Mustang makes safety a top priority with eight airbags, including knee airbags, crash sensors, safety belt pre-tensioners & Ford MyKey

 The Ford Mustang to offer 19-inch wheels and performance brakes, SYNC 2 voice control with 8-inch touchscreen

 Mustang strengthens Ford's commitment to innovation and introducing products that Indian customers want & value with its biggest-ever product line-up

 

Having stirred the imagination of millions of Indians with its first appearance at Auto Expo 2016, Ford is now giving customers an opportunity to own the legendary Mustang at Rs. 65 Lakh (Ex-Showroom, Delhi).

 

 

As the latest addition to Ford's youngest and most vibrant vehicle portfolio in India, the new Mustang will be equipped with a 5.0L V8 petrol engine, churning out a massive 401 PS of peak power, to appeal to the enthusiasts.

 

"In our commitment to building a drive for everyone, there's never been a better time at Ford to introduce this iconic car and offer the youngest ever product line-up to customers in India," said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India.

 

"Mustang is more than just a car. It gives you the freedom to express and epitomizes the passion and fun-of-driving inherent in all Ford vehicles. The arrival of the Mustang will shine a bright light on the blue oval along with the rest of the Ford range and will help us demonstrate our potential."

 

Since the Mustang first went on sale in 1964, Ford has sold more than 9 million vehicles. It has made thousands of appearances in film, television, music and video games and is the world's most-liked vehicle on Facebook.

 

In its first year of global availability including in RHD markets, Ford Mustang became the world's best-selling sports coupe. According to registration data from IHS Automotive, Ford sold around 110,000 Mustang Coupes globally in 2015 - topping all other competitors.

 

Ford will bring Mustang for customers in India as a CBU from Flat Rock Assembly Plant in the United States.

 

"The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in the driver's seat and hit the road. The new Mustang is modern, technologically advanced and forward-looking, without forgetting the heritage that has inspired customers for generations," said Mehrotra.

Sporting a sleek design, the new Ford Mustang features 19-inch wheels, automatic HID headlamps, LED tail lamps, a rear diffuser, dual-zone climate control, 9-speaker sound system, and voice-enabled SYNC® 2 connectivity with an 8-inch colour touchscreen as standard equipment.

 

Available in six colour options—Absolute Black, Ingot Silver, Oxford White, Triple Yellow Tricoat, Magnetic and the signature Race Red - the new Mustang promises world-class levels of performance and refinement while embracing the Mustang's half-century of heritage and status as a global automotive icon.

 

The Ford Mustang will go on sale in Delhi and Mumbai in the first phase.

 

All-new shape, yet unmistakably Mustang

 

There's a certain feeling you get when you start the engine and hear Mustang's iconic growl for the first time. Mustang's design is just as thrilling.

 

The clean-sheet design of the new Ford Mustang evokes the essential character of the brand, retaining key design elements - including the long sculpted bonnet and short rear deck - with contemporary execution.

 

Several key design features that define the new Mustang include

 

·         A lower, wider stance with a reduction in roof height. Wider rear mudguards and track

·         A sleeker profile enabled by more steeply sloped windshield and rear glass

·         Three-dimensional, tri-bar taillamps

·         Contemporary execution of the signature shark-bite front fascia and trapezoidal grille

 

Look inside and the drivers will find information and controls readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever. A large, high-definition display screen puts vehicle information right in front of the driver with tactile switches & knobs improving ergonomics and providing better control. 

 

Not to miss, the Six-way power-adjustable leather-trimmed driver and front passenger seats in Ford Mustang are heated and cooled. The added width and a new rear suspension in the new Mustang contribute to improved packaging and shoulder and hip room for rear-seat passengers, and a more usefully shaped boot that can accommodate two golf bags.

 

The True Blue Mustang V8 Experience

 

To win over the enthusiast in you, Ford has armed Mustang with its latest edition of the throaty 5.0-litre V8 engine, featuring an upgraded valvetrain and cylinder heads, delivering a peak power of 401** PS with 515 Nm of torque with a top speed of 250km/h.

 

Getting air into the cylinders and exhaust out is key to generating more power and torque from any engine. A new intake manifold, introduced on new Mustang, improves low-speed breathing for better fuel economy, idle stability, and emissions with –

 ·         Larger intake valves

 ·         Larger exhaust valves

 ·         Revised intake camshafts

 ·         Revised exhaust camshafts

 ·         Stiffer valve springs ensure valves close completely at high rpm

 ·         New cylinder head casting - revised ports provide straighter path to the valves for less restrictive intake and exhaust flow; combustion chamber modifications accommodate larger valves

 ·         Sinter forged connecting rods are lighter and more durable for high-rpm operation

 ·         Redesigned piston tops - deeper cutouts clear the new larger valves

 ·         Rebalanced forged crankshaft to support higher-rpm operation

 

Delivering the Fun of Driving, Like All Ford

 

With new fully independent front and rear suspension systems, the Ford Mustang is expected to be the nimblest and most comfortable to date.

 

At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering, and ride.

 

When the road becomes demanding, the new Mustang sets handling benchmarks for the brand, delivering world-class dynamics and ride quality.

 

At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application. New aluminum rear knuckles help reduce un-sprung mass for improved ride and handling.

 

For the hardcore enthusiasts, the new Ford Mustang will have an electronic line-lock - which automatically locks the front brakes and releases the rears so you can spin and heat up the rear tyres like a true drag racer to help the car launch.

 

Drivers in the new Mustang will appreciate the new steering wheel-mounted shift paddles with rev-matching downshifts - standard with the Select Shift® six-speed automatic transmission.

 

With an ability to tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings, the new Mustang allows to choose from four available Selectable Drive Modes - each setting activating predefined powertrain and chassis calibrations suited to that particular driving situation:

·         Normal mode delivers a balance of comfort and responsive handling for an engaging driving experience

·         Sport+ mode provides a more responsive steering and throttle response, plus different shift points

·         Track mode is designed for the motor enthusiast who occasionally hits the track when pure performance is desired. It produces a more powerful engine sound and provides a performance driving experience by allowing the engine to respond directly to the driver

·         Snow/Wet mode comes in handy when road conditions take a turn for the worse, providing a connected-to-the-road feel without sacrificing any of the inherent composure of the Mustang

The advanced new Ford-developed stability control system is tuned to maximise Mustang's dynamic capabilities.

 

Innovative Tech, Smartest Mustang

 

The new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control, and connectivity when they want it.

 

From Smart Keyless Entry with Push Button Start to SYNC2 and MyKey in every Mustang built, plus standard Track AppsTM, drivers will be able to customise their time behind the wheel. The feeling of freedom and confidence Mustang instills in its drivers is amplified when they can take control of how the car behaves.

 

Benchmark in Safety

 

The new Mustang comes equipped with all-new inflatable airbag restraint design that provides the front seat passenger with knee airbag protection while significantly reducing system size and weight, enabling a roomier interior for more comfort.

 

Along with the widespread use of high-strength steels in its construction, some key features that keep drivers safe in Mustang include:

·         Eight airbags. Along with the glovebox knee airbag for front passenger, the new Mustang have driver and passenger front and seat-mounted side airbags, two side curtain airbags as well as a driver knee airbag.

·         Additional crash sensors are located on the front, sides and center of the car to control the deployment of airbags and safety belt pre-tensioners. The new Mustang now has two front sensors - two per side - and a roll rate sensor in the restraint control module, all of which contribute to a more adaptive safety system to protect occupants in different types of crashes

·         Also new to Mustang are safety belt pre-tensioners added to the belt anchor side that further tighten the belt around front seat occupants, keeping them in a more secure spot early in the event of a crash

·         Tri-bar signature lighting and high-intensity-discharge headlamps for improved visibility of the road ahead during night-time driving

 

·      Industry-exclusive Ford MyKey allows parents to limit top speed and audio system volume, and to set limits to prevent the disabling of driver-assist features

 

Over Five Generations of Mustang

 

April 17, 2014, marked the 50th anniversary of the introduction of the original Ford Mustang and each Mustang model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words "Mustang - Since 1964".

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