Tata Motors Launches Tiago

Tata Motors launched its new hatchback - TIAGO with cutting edge design, technology and driving dynamics to create new segment benchmarks in the industry, on April 6, at a starting price of Rs. 3.20 lakh for the Revotron 1.2L (petrol) variant and Rs. 3.94 lakh for the Revotorq 1.05L (diesel) variant.

Speaking at the launch, Guenter Butschek, CEO & MD, Tata Motors, said, “TIAGO reflects our passion and commitment to bring exciting, technology driven cars into the market. Class leading features, advanced driving dynamics, outstanding fuel efficiency, offers a great value for a contemporary, young car.”

Mayank Pareek, President-PVBU, Tata Motors, said, “TIAGO is the first car to be launched under our Made of Great campaign and the first to embody our new IMAPCT Design.”

TIAGO’s appealing exterior design has a dynamic silhouette to emphasize the compact look and sharp design. The new 3-D ‘T’ Logo is placed in a semi vertical position on the signature hexagon grill, giving it a bold, expressive face with a confident, agile stance. TIAGO’s interiors have been crafted with utmost precision. The geometric texture accented with chrome handles, knitted fabrics, colour harmony, layered design theme with a dual tone interior, customisable air vents, premium graphics on the fabric and body hugging seat all give it an upmarket, inviting feel.

The stylish design is complemented by enhanced performance and driving dynamics. TIAGO will be available in petrol and diesel variants with two new engines – Revotron 1.2L (petrol) and Revotorq 1.05L (diesel), which have been indigenously developed by the company and globally benchmarked for a refined road performance. Both these engines have been designed and programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode – City and Eco – making it equivalent to offering two engines in one. The two drive modes are supported by an advanced Engine Management System (EMS). Tiago’s many safety features include dual front airbags, advance 9th generation ABS with EBD and corner stability control, rear parking sensors with display on infotainment screen and energy absorbing body structure for superior safety.

TIAGO comes with fuel efficiency of 23.84 km/l on petrol and 27.28 km/l on diesel. Significantly, under high-stress conditions at the recent Geared for Great Challenge, TIAGO ran through the ultimate endurance test to do an unbelievable 50,000 kms – something that would take years for an average car consumer in real life.

Recognising the dynamic consumer world with increasing need for connectivity, TIAGO comes equipped with an infotainment system designed by HARMAN. The car comes with new segment-first applications like the Turn-by-Turn Navi app and the Juke-Car app.

Available in 5 variants – XB, XE, XM, XT & XZ with optional variants in XE, XM & XT, TIAGO will come in six exciting colour options – Striker Blue, Berry Red, Sunburst Orange, Espresso Brown, Pearlescent White and Platinum Silver.

The car comes with a warranty of 2 Years / 75,000 kms (whichever is earlier) with an extended warranty option of 2 years + 1 year (3rd year extended warranty up to 75,000 kms) or 2 years + 2 years (3rd and 4th year extended warranty up to 1,00,000 kms).




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