‘Golden Age is Before Us, Not Behind Us’

Text of K V S Prakash Rao, President, FADA’s Speech at Golden Jubilee Celebrations Event held on April 17, 2015 at Hotel Taj Lands End, Mumbai

We are blessed with this wonderful opportunity to recall and applaud a fundamentally sound action that was initiated 50 years ago, i.e. the creation of Federation of Automobile Dealers Associations (FADA). It is an honour to pay respects to each of those who contributed in leading FADA to what it is today - a sound Apex body which has stood the test of time, and is respected and revered by one and all, not only within the Auto Industry and also those indirectly connected to it.

FADA helped largely in knitting together the auto retail fraternity into a strong fabric which can stand the vagaries in auto retail business. Activities ranging from dealer perspective enhancement, representing issues to the government bodies and working closely with auto manufacturers, was and will continue to be a consistent activity at FADA.

A noteworthy act of our predecessors was the creation of FADA Academy - designed to be a knowledge hub for the fraternity. Numerous publications have been released to help dealers manage their business better. Partnerships have been drawn with eminent knowledge partners to impart training to the entire dealer channel on various facets of auto retail management. 

Over the last few years, FADA has gained recognition among the international dealer associations and we are proud to mention that we were one of the initiators of the global dealer association. All this was possible due to the consistent effort by the members of the steering committee in the past, to connect to associations and draw lessons from these international bodies - Lessons, which can help in the betterment of the trade in India

The conceptualization of Automotive Dealership Excellence Awards (ADEA) needs a definite mention as one of path breaking initiatives by FADA. It is designed to encompass the entire dealer fraternity and recognize those who are doing exceedingly well. It is a source of learning and inspiration for the members of the fraternity.

FADA also initiated investment in research on subjects, which are highly relevant to the trade, by engaging global research agencies. Going forward, this is one activity, which will definitely get intensified.

Our pride and glamour quotient of this event will be our Coffee Table Book, which will be released this evening. Briefly the book chronicles the events that shaped the auto retail industry. It features eminent people who have helped in developing the industry. It also features dealerships, which have been in India for over five decades. A lot has gone into the making of the same. Support in terms of content was received not only from our dealer friends but from manufacturers too.  I am sure, each of you will cherish and treasure it. 

We, at this juncture, realize that the needs of the fraternity are rapidly changing, in line with the developments in the market place. With a bank of experience of over 5 decades available with us, we are now well poised to play an important role in the development of the auto retail trade for years to come.

The Golden Age is Before Us, Not Behind Us!

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