Standout automobile dealerships in India, which set new benchmarks in business practices and made phenomenal contribution to the society by undertaking CSR & community welfare activities as well as safety & green initiatives during the year 2012, were honoured at a glittering awards presentation ceremony held at Hotel Leela, Mumbai on 9th March 2013.

The winners for 14 awards in various categories were adjudged by a high-ranking jury comprising eminent persons from within and outside industry on six performance parameters, viz. Sales Satisfaction Index (SSI), Customer Satisfaction Index (CSI), Employees Satisfaction Index, CSR Initiative, Green Initiative, and Use of Technology.

Speaking on the occasion, Mohan Himatsingka, President, FADA said, “ADEA initiated jointly with Auto Monitor three years back, is being carried forward with added zeal and fervour, as the number of nominations received for this edition of awards suggests. The number of applications for the awards has been steadily increasing as we have moved along, which makes it amply clear that the awards are growing in popularity and drawing increasing attention. It is not merely a ceremonial event. The core idea behind institution of these awards is to bring forth the best practices in auto retail and the CSR & community welfare activities undertaken by the members of automobile dealer fraternity so that these best practices and welfare activities could be replicated by others. At the same time, the recognition encourages the award winners to aim for higher goals and to set for themselves new benchmarks of excellence.”

While congratulating the winners, he expressed the hope that these awards would spearhead a movement for all-round excellence in auto retail.

Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd was the Chief Guest at the awards presentation ceremony.

Speaking on the occasion, Dr Goenka commented that amid gloom in the auto market, UV segment had been clocking impressive growth, which, he said, was in keeping with the global scenario. “There is still a lot of room for UVs to grow to catch up with the sales trends worldwide,” he added.

He felt that managing customer expectations was the biggest challenge for automobile dealerships.

The glittering awards event was attended by industry leaders, representatives of allied businesses, banks, finance & insurance companies, experts & analysts, consultants and media in large numbers. 

About Automotive Dealership Excellence Awards (ADEA)

Automotive Dealership Excellence Awards (ADEA) were instituted jointly by Auto Monitor magazine and FADA in 2009. This was the fourth edition of awards. The ADEA has been growing in popularity and participation with each successive edition. The 4th edition evoked an overwhelming response with around 600 automobile dealers participating.

The awards recognise not only the excellence in business but also the pioneering efforts in community service. The objective of having Green Initiative, Safety Initiative and CSR Initiative awards is to create awareness that any business cannot survive or sustain in the long run in isolation. A dealership or, for that matter, a business draws its sustenance from the environment it operates in and cannot sustain for long unless the business enjoys the goodwill & patronage of all stakeholders.

Panel  Discussion on Managing Cyclic Changes

A panel discussion on ‘Managing Cyclic Changes’ preceded the awards presentation ceremony. Distinguished panelists included, among others, Sundeep Singh, Dy Managing Director, TKM; K Srinivas, President – Two-Wheelers, Bajaj Auto; Sumit Sawhney, Executive Director, Mktg & Sales, Renault India; Deepak Pande, Executive Vice President, Vodafone; and Mohan Himatsingka, President, FADA.

One of the key issues that emerged loud and clear during the discussion was the static, low sales margins of automobile dealers. 

It also came out from the discussion that putting in place robust processes, generating demand, creating sustainable brand and managing customer expectations are some of the major challenges for automobile dealers. 

B2B Show & Workshops

A new feature of this year’s event was the B2B Show coupled with Workshops conducted by the allied business partners, which was organised during the day at the same hotel.

The objective of organising Workshops concurrently with B2B Show is to help members of automobile dealer fraternity improve their productivity and profitability by forging business relations with other players in automotive value chain.

B2B Show attracted a large number of automobile dealers, who had an enriching experience through learning from workshops and interaction with allied business partners.

264th Meeting of FADA Council

264th meeting of FADA Council was dovetailed with the ADEA 2012 (Awards Presentation Event) and B2B Show. The meeting was held on the following day, i.e. on 10th March 2013 at the same hotel in Mumbai.

Council expressed satisfaction over the response and participation at both B2B Show and the Awards Presentation function. Thanks to the tremendous success of B2B Show, it has been decided to organise such shows at regular intervals, especially in non-metro cities across the country for the benefit of automobile dealers, who sometimes find it difficult to travel long distances to participate in such shows.




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